Search Engine Optimization Team Lead

Job Title: Search Engine Optimization Team Lead

Department: Marketing / Growth

Location: Karachi (On-site)

Reporting To: Head of Marketing

About the Role

We are seeking a strategic, data-driven Head of SEO to lead and scale our organic growth initiatives. The ideal candidate will have a proven track record of developing and executing successful SEO strategies that drive traffic, improve rankings, and generate measurable business results. You will lead a team of SEO specialists, content strategists, and technical marketers to enhance our digital visibility and authority across global markets.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy aligned with overall business goals.
• Conduct in-depth keyword research, competitor analysis, and content gap assessments.
• Lead all aspects of on-page, off-page, and technical SEO optimization.
• Oversee website audits to identify and resolve issues related to site speed, crawlability, and indexation.
• Collaborate with content, product, and development teams to ensure SEO best practices are implemented across all platforms.
• Manage link-building and outreach campaigns to strengthen domain authority.
• Monitor and analyze SEO performance metrics (traffic, rankings, conversions) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Stay updated with search engine algorithm changes and adapt strategies accordingly.
• Lead and mentor the SEO team, fostering a culture of continuous learning and innovation.
• Prepare regular performance reports and present insights and recommendations to leadership.

Requirements

• Bachelor’s or Master’s degree in Marketing, Computer Science, or a related field.
• 5+ years of hands-on experience in SEO, with at least 2 years in a leadership or managerial role.
• Strong understanding of technical SEO, content strategy, and analytics.
• Proven track record of achieving top rankings and organic growth for high-traffic websites.
• Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console, Moz, etc.
• Excellent understanding of HTML/CSS, web architecture, and CMS platforms (WordPress, Webflow, etc.).
• Strong analytical, communication, and leadership skills.