Brand & Creative Marketing Manager

We are an emerging FMCG manufacturing company with a growing national footprint across retail, distribution, and e-commerce.

We are seeking an experienced Brand & Creative Marketing Manager to lead our marketing function, oversee creative production, and develop integrated marketing campaigns that strengthen our brand and drive business growth.

This is a leadership position requiring strong creative judgment, strategic marketing expertise, commercial understanding, and the ability to manage creative and digital marketing professionals.

Key Responsibilities

Brand Strategy & Marketing

• Develop and execute brand and marketing strategies aligned with commercial objectives.
• Plan integrated marketing campaigns, product launches, and promotional activities.
• Maintain brand consistency across digital platforms, retail, packaging, and advertising.
• Develop marketing calendars, budgets, and campaign plans.
• Collaborate with sales, retail, and e-commerce teams to support business growth.

Creative Direction & Content Production

• Lead creative concepts, brand storytelling, and content strategy.
• Direct videographers, photographers, video editors, and graphic designers.
• Develop creative briefs, mood boards, shot lists, and visual references.
• Plan and supervise commercial video shoots, product photography, and branded content.
• Oversee post-production, visual styling, and final creative output.
• Maintain high standards of design, aesthetics, and brand communication.

Digital Marketing & E-commerce

• Oversee digital advertising campaigns across Meta, Google, and other relevant platforms.
• Supervise performance marketing and e-commerce specialists.
• Review advertising performance, customer acquisition, conversions, and marketing ROI.
• Develop social media and digital content strategies.
• Coordinate online campaigns, promotions, and customer engagement initiatives.

Team & Project Management

• Lead and coordinate internal and external creative and marketing resources.
• Establish priorities, assign deliverables, and manage production schedules.
• Ensure campaigns are executed efficiently, on time, and within budget.
• Maintain coordination between marketing, sales, and management.

Qualifications & Experience

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum 8–10 years of relevant experience in brand management, creative marketing, or integrated marketing.
• Proven experience managing creative teams, agencies, or external production resources.
• Demonstrated ability to direct professional photography and video production.
• Strong understanding of brand positioning, visual storytelling, and creative campaign development.
• Working knowledge of Meta Ads, Google Ads, digital marketing analytics, and e-commerce.
• Experience managing marketing budgets, campaigns, and multiple projects.
• Excellent communication, leadership, organizational, and presentation skills.
• Experience in FMCG, consumer goods, F&B, lifestyle, or retail brands is preferred.

Ideal Candidate

We are looking for someone who combines the creative judgment of an art director, the strategic thinking of a brand manager, and the commercial understanding of a marketing professional.

The successful candidate must be capable of independently developing campaign concepts, directing creative production, managing marketing specialists, and translating business priorities into effective marketing activities.

Pay: From Rs200,000.00 per month

Work Location: In person