Digital marketing manager

Senior SEO, PPC & WordPress Specialist | Digital Marketing Expert

Company: Softinovex – UK-Based Digital Marketing AgencyLocation: Remote (Pakistan)Job Type: Full-TimeExperience Required: Minimum 4–5 YearsSalary: Negotiable Based on Experience

About the Role

Softinovex is seeking an experienced, results-driven SEO, PPC & WordPress Specialist to manage our company website and multiple UK-based client projects.

The ideal candidate will have advanced expertise in:

• Search Engine Optimisation (SEO)
• Google Ads and PPC
• WordPress development
• Technical and local SEO
• Lead generation
• Website performance and conversion optimisation

This role requires someone who takes ownership, solves problems independently and focuses on measurable business results.

Key Responsibilities

SEO and Organic Growth

• Develop and implement SEO strategies for UK-based businesses.
• Conduct keyword research, competitor analysis and technical SEO audits.
• Manage on-page, off-page, technical and local SEO.
• Improve organic rankings, website traffic and qualified leads.
• Resolve indexing, crawling and website structure issues.
• Optimise content, meta tags, headings, internal links and schema markup.
• Build and manage high-quality backlink strategies.
• Use tools such as SEMrush, Ahrefs, Google Search Console, GA4 and Screaming Frog.

Google Ads and PPC

• Create, manage and optimise Google Ads campaigns.
• Manage Search, Display, Performance Max and remarketing campaigns.
• Conduct PPC keyword research and competitor analysis.
• Improve conversion rates and cost per lead.
• Reduce wasted advertising spend.
• Set up and manage conversion tracking through Google Tag Manager and GA4.
• Create and optimise high-converting landing pages.
• Analyse campaign performance and implement ongoing improvements.

WordPress Development and Management

• Build, redesign and maintain professional WordPress websites.
• Work with Elementor Pro, WPBakery and other WordPress builders.
• Manage hosting, domains, DNS, SSL certificates and website migrations.
• Troubleshoot WordPress errors, plugin conflicts and technical issues.
• Improve website speed, mobile responsiveness and Core Web Vitals.
• Manage website security, backups and maintenance.
• Build SEO-friendly, conversion-focused websites and landing pages.
• Apply strong knowledge of HTML, CSS and basic JavaScript.

Google Business Profile and Local SEO

• Optimise and manage Google Business Profiles.
• Improve local search rankings and Google Maps visibility.
• Manage local citations and business information.
• Optimise services and location-based content.
• Develop local SEO strategies for UK cities and service areas.
• Increase local enquiries, phone calls and customer leads.

Social Media and Digital Marketing

• Support Instagram, Facebook and LinkedIn marketing campaigns.
• Develop content strategies and manage social media scheduling.
• Support Meta Ads and other paid social campaigns.
• Identify opportunities to improve engagement and lead generation.

First 30-Day Expectations

During the first 30 days, the successful candidate will be expected to:

• Complete SEO, PPC and website audits.
• Identify key issues and growth opportunities.
• Prepare an actionable 30-day strategy.
• Resolve critical website and technical SEO problems.
• Optimise Google Ads campaigns for efficiency and lead generation.
• Implement high-impact SEO and local SEO improvements.
• Establish accurate lead and conversion tracking.
• Provide weekly progress updates.
• Submit a detailed 30-day performance report.
• Demonstrate progress against realistic, agreed targets.

We value measurable business growth rather than task completion alone.

Required Skills and Experience

• Minimum 4–5 years of hands-on experience in SEO, PPC and WordPress.
• Proven experience generating leads and improving digital marketing performance.
• Advanced WordPress development and troubleshooting skills.
• Strong knowledge of technical SEO, local SEO and Google Ads.
• Experience with GA4, Google Search Console and Google Tag Manager.
• Experience managing multiple client campaigns.
• Strong analytical, technical and problem-solving skills.
• Ability to plan, execute and optimise campaigns independently.
• Excellent communication skills and professional English.
• Experience working with UK-based clients is preferred.

Ideal Candidate

The ideal candidate is:

• Proactive, experienced and technically capable.
• Comfortable managing projects with minimal supervision.
• Focused on measurable results and continuous improvement.
• Skilled at converting website traffic into genuine business enquiries.
• Organised, reliable and able to meet deadlines.
• Capable of identifying problems and implementing effective solutions.
• Able to contribute strategic ideas that support agency and client growth.

This position is intended for experienced professionals. Beginners and candidates without practical experience should not apply.

Selection Process

Shortlisted candidates will be invited to an interview and may be asked to complete a practical skills assessment.

How to Apply

Please submit the following:

• Updated CV.
• Portfolio of WordPress websites developed or managed.
• SEO case studies with measurable results.
• Google Ads campaign results, including conversions and cost per lead.
• Details of your experience with SEO and PPC tools.
• Expected monthly salary in PKR.

Join Softinovex and become part of a growing UK-based digital marketing agency where expertise, accountability and measurable results matter.

Pay: Rs32,000.00 - Rs180,000.00 per month

Application Question(s):

• Please provide two SEO case studies. For each case study, include:
• Website or business industry
• Country and target market
• Starting organic traffic and traffic after optimisation
• Starting rankings and ranking improvements
• Number of leads generated
• Time period
• Specific actions you personally completed
• Please provide two Google Ads case studies. For each case study, include:
• Industry and target country
• Monthly advertising budget
• Campaign type
• Number of conversions
• Cost per conversion or cost per lead
• Conversion rate
• Time period
• Specific actions you personally completed

Work Location: Remote