Social Media Executive

Polani Textiles is seeking a skilled Social Media Executive to enhance our digital presence and engage with our target audience on various social media platforms. The ideal candidate brings at least two years of international experience in social media, preferably within B2B or product-based industries, and possesses a strong understanding of LinkedIn marketing strategies tailored for export brands. This role requires expertise in content creation, social media management, advertising, and analytics, coupled with a professional writing style in English to craft compelling captions, headlines, and calls to action. The candidate will utilize advanced AI and automation tools such as ChatGPT, Jasper, Canva AI, Midjourney, Zapier, Buffer, and Metricool to streamline content development and scheduling processes. A strong visual sense along with proficiency in content creation and management systems is critical. This position does not involve team management but plays a crucial role in driving Polani Textiles’ social media campaign successes and overall online branding efforts through organized, data-driven strategies and timely execution.

Responsibilities

• Develop, implement, and manage social media campaigns that align with Polani Textiles’ marketing objectives, focusing on B2B outreach and export brand promotion.
• Create engaging, high-quality content including text, images, and videos optimized for LinkedIn and other relevant social media platforms to increase brand awareness and audience engagement.
• Leverage AI and automation tools such as ChatGPT, Jasper, Canva AI, Midjourney, Zapier, Buffer, and Metricool to enhance content creation, streamline workflows, and ensure consistent scheduling and posting.
• Monitor, analyze, and report on social media performance metrics using advanced analytics tools to inform decision-making and optimize campaign effectiveness.
• Maintain an editorial calendar and use content management systems to organize and schedule posts, ensuring timely delivery of marketing content.
• Collaborate closely with the marketing team to align social media activities with overarching brand strategies and marketing campaigns.
• Stay updated with the latest social media trends, tools, and best practices to continuously innovate and improve social media tactics.
• Write clear, professional, and engaging captions, headlines, and calls to action tailored to a B2B audience with a focus on export markets.
• Manage social media advertising by setting up, monitoring, and optimizing paid campaigns to maximize return on investment and achieve lead generation goals.
• Utilize social media listening and engagement techniques to interact with the online community, respond to inquiries, and build a positive brand image.