Social Media Marketing Manager

About the job

Responsibilities:

• Manage and grow the online presence of all in-house brands across social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, X/Twitter, etc.)
• Develop brand-specific social media strategies aligned with overall marketing goals
• Plan, create, and publish high-quality content (posts, reels, stories, videos, graphics) tailored to each platform and brand
• Develop and maintain a monthly/weekly content calendar for all in-house brands
• Write compelling captions, ad copies, and social media scripts
• Manage day-to-day posting, community engagement, and responses across all social platforms
• Conduct keyword research and implement on-page SEO best practices (meta titles, descriptions, headers, image alt tags, internal linking, content optimization)
• Track key social media and SEO metrics (engagement, reach, followers, traffic, rankings, conversions)
• Prepare monthly performance reports with insights and recommendations

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 2–4 years of experience in social media management and SEO (agency or in-house brand experience preferred)
• Strong understanding of all major social media platforms and their algorithms
• Hands-on experience with content calendars and scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later, etc.)
• Solid knowledge of SEO fundamentals — on-page, off-page, and technical SEO
• Familiarity with SEO/analytics tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
• Basic graphic design/video editing skills (Canva, CapCut, Adobe Suite) is a plus
• Excellent written and verbal communication skills
• Strong creativity, attention to detail, and ability to manage multiple brands simultaneously
• Good understanding of paid social/boosting is a plus

You can share your resume at "career@geniuslogix.com" with mention job title in subject.