Web Developer & Digital Analytics Specialist

Web Developer & Digital Analytics Specialist

We are hiring a hands-on WordPress Developer & Digital Analytics Specialist to own and maintain client websites and marketing technology.

This is a hands-on execution role with full ownership of website performance and tracking infrastructure.

This role is responsible for ensuring technical stability, accurate tracking, and actionable insights across all digital channels. You will work closely with marketing, sales, and paid media teams to support campaign performance, demand generation, and data-driven decision-making.

Landing Pages & Web Development

• Build and optimize WordPress and Webflow landing pages for lead generation funnels
• Add and manage CTAs, forms, and UTM tracking for accurate campaign attribution
• Conduct A/B testing to improve conversion rates
• Ensure brand consistency and high-quality visuals across all pages
• Publish SEO team–provided blog content, ensuring proper formatting, on-page SEO, and internal linking

Conversion Tracking & Automation

• Set up and manage tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• Integrate Google, Meta, and Bing Ads with CRM systems for seamless lead flow
• Configure marketing automation workflows to improve efficiency
• Validate tracking accuracy using CallRail and troubleshoot discrepancies

Website Management & Technical Maintenance

• Develop and maintain the WordPress website, including new pages, features, and updates
• Monitor site health, including speed, responsiveness, accessibility, security, and redirects
• Manage themes and plugins (installation, updates, compatibility, and performance)
• Ensure overall site functionality, reliability, and clean structure

Technical SEO & Performance Optimization

• Implement technical SEO best practices (metadata, indexing, schema, internal linking)
• Identify and resolve crawl issues and improve site structure
• Analyze user behavior and conversion performance to identify friction points
• Recommend and implement data-driven improvements

Analytics, Reporting & Integrations

• Own analytics and tracking systems including GA4, GTM, CallRail, dashboards, events, goals, and UTMs
• Support paid media and email campaigns through tracking validation and post-click analysis
• Ensure clean, reliable data across all marketing channels
• Manage integrations across CMS, CRM, analytics tools, and ad platforms

Requirements

• Strong experience with WordPress (Elementor/Avada) and/or Webflow
• Hands-on expertise in GA4, Google Tag Manager, and conversion tracking
• Experience with CallRail or similar call tracking tools
• Solid understanding of UTMs, attribution models, and analytics frameworks
• Ability to manage website performance, speed optimization, and technical maintenance
• Experience integrating CRM systems with marketing platforms
• Strong analytical skills with the ability to identify and solve conversion issues
• Experience supporting paid media campaigns through tracking and performance analysis

What’s in It for You?

• Contract role (upto 40 hours/week).
• Competitive pay + performance bonus.
• 100% remote work – based anywhere in Pakistan.

Essentials for Succeeding in a Remote Work Setup:

• A high-speed, reliable internet connection
• A dependable laptop for seamless task management
• A well-organized and comfortable workspace to support productivity
• Availability aligned with US business hours

Application Question(s):

• How many years of experience do you have developing landing pages or websites using WordPress?
• Provide examples or links to websites or landing pages you’ve created.
• Do you have experience with call tracking tools such as CallRail?
• How many years of experience do you have using Google Tag Manager for event tracking or conversion setup?
• What are your salary expectations?
• Are you available to work during US business hours?
• What is your current or most recent job title and employer?
• What is your highest level of education completed?
• Please share your LinkedIn profile link.

Work Location: Remote