Social Media Coordinator

We're Hiring: Social Media Coordinator

Location: Karachi (On-site)
Company: Bombay Dry Fruits
Type: Full-time
Experience: 1+ year (Fresh graduates with internship experience may apply)

Gender: Female ONLY

About Us:

Bombay Dry Fruits is a premium brand offering high-end dry fruits, gourmet chocolates, dates, and luxury gift packaging. We're on a mission to redefine the gifting and gourmet experience in Pakistan — and we’re looking for someone who loves social media, aesthetics, and meaningful content.

Key Responsibilities:

• Maintain and organise the monthly social media content calendar (Instagram, Facebook, etc.)
• Draft engaging, brand-aligned captions and schedule posts regularly.
• Liaise with the marketing agency for creative assets like reels, product shoots, and graphics — including follow-ups and task management.
• Manage daily community engagement: respond to DMs, comments, and mentions.
• Keep track of social media trends and competitor activity to suggest ideas.
• Coordinate with the agency on influencer collaborations, partnerships, and campaign timelines — and maintain follow-ups for timely execution.
• Compile weekly performance summaries and assist in tracking key metrics.

Requirements:

• Bachelor’s degree in Marketing, Media Sciences, Mass Communication, Business, or a related field.
• 1+ year of experience in social media, content, or digital marketing (internship experience counts).
• Strong writing skills and a good sense of visual aesthetics.
• Fluent in English (verbal and written)
• Familiar with Instagram, Facebook, TikTok, and scheduling tools like Later, Buffer, Meta Business Suite, etc.
• Organized, proactive, and good at coordinating with teams/agencies.
• Basic Canva or editing skills are a plus but not mandatory.
• Passionate about food, luxury brands, and online storytelling.

What We Offer:

• Competitive salary (based on experience)
• A chance to work with a growing premium brand
• Creative freedom to experiment with ideas
• Exposure to luxury branding and e-commerce marketing

Job Type: Full-time

Pay: Rs55,000.00 - Rs80,000.00 per month

Application Question(s):

• Do you have experience coordinating with external agencies or designers? Please briefly describe.
• Which scheduling or social media tools are you familiar with?
• Are you comfortable working full-time, on-site at our Karachi office?
• How would you rate your copywriting or caption writing skills (in English)?

Strong – I’m confident writing brand captions
Average – I can write with some guidance
Weak – I’d prefer someone else handles this

Education:

• Bachelor's (Required)

Experience:

• social media coordination: 1 year (Required)

Language:

• English (Required)

Location:

• Karachi (Required)

Work Location: In person