Junior Media Buyer

About the job
Company Description

Trigency 360 is a one-stop marketing solution agency located in Karachi, Pakistan, serving clients locally and internationally. The agency collaborates closely with clients from various industries to develop and implement customized marketing strategies focused on achieving their objectives.

Job Overview:

We are looking for a Media Buyer to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate will be responsible for planning, executing, and analyzing paid media campaigns across Meta & Google Platforms to drive traffic, conversions, and leads.

Key Responsibilities:

Develop and implement media buying strategies across Google Ads & Meta (Facebook & Instagram) Ads.
Track and optimize ad spend to maximize return on investment (ROI).
Create, launch, and manage Google Ads & Facebook/Instagram Ads.
Conduct keyword research, bid management, A/B testing, and audience targeting to improve campaign performance.
Optimize ad creatives, landing pages, and ad copy for better conversions.
Track and analyze campaign performance metrics using Google Analytics, Google Tag Manager, and Meta dashboards.
Generate detailed reports on key performance indicators (KPIs), ad performance, and budget utilization.
Implement conversion tracking and retargeting strategies to increase engagement and conversions.
Stay updated with industry trends, algorithm updates, and best practices to refine strategies.

Requirements:

Proven experience in Meta media buying, and PPC advertising..
At least 1 year experience running Google Ads & Meta Ads.
Strong analytical skills and experience with Google Analytics, Meta Business Suite, and data analysis tools.
Ability to manage big advertising budgets while maintaining high ROAS.
Experience with A/B testing, landing page optimization, and audience segmentation.
Strong communication and collaboration skills to work with designers and content teams.

What We Offer:

Market Competitive salary.
Opportunities for professional development and growth.
Inclusive and collaborative work environment.