Google & Meta Ads Specialist

We are looking for a highly skilled Performance Marketing Specialist to manage and optimize paid advertising campaigns on the Google Ads platform. The ideal candidate will be responsible for developing effective strategies, creating and managing campaigns, analyzing performance data, and reporting results to enhance online visibility and drive qualified traffic to websites. This role requires a strong focus on data-driven decision-making and collaboration with marketing teams to align campaigns with overall business objectives.

Key Responsibilities:
Campaign Management: Set up, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Video formats.
Keyword Research: Identify relevant keywords and phrases to maximize reach and campaign effectiveness.
Ad Copywriting: Craft compelling ad copy that attracts clicks and drives conversions.
Landing Page Optimization: Ensure landing pages are well-designed and optimized to improve conversion rates.
Performance Analysis: Monitor campaign performance using Google Analytics and other tools, tracking key metrics such as click-through rate (CTR), cost-per-acquisition (CPA), and conversion rate.
Reporting: Build and interpret performance reports using Google Ads Dashboard, Google Analytics, and Looker Studio to track metrics including CTR, CPC, ROAS, and CPA.
Budget Management: Allocate and manage advertising budgets efficiently to maximize ROI.
A/B Testing: Design, execute, and analyze A/B tests on ad creatives, landing pages, and bidding strategies to support data-driven improvements.
Staying Updated: Keep abreast of the latest Google Ads features, best practices, and industry trends.
Collaboration: Work closely with marketing teams and stakeholders to ensure campaigns align with business goals.
Meta Ads Support: Provide technical assistance for Meta Ads (Facebook/Instagram), including troubleshooting, data flow integrity, and event tracking across platforms.
KPI Monitoring & Forecasting: Track key performance indicators to measure success, identify underperformance, and forecast budgets and outcomes.
Lead Generation & Qualification: Assist in qualifying leads generated through Google Ads to ensure alignment with sales team requirements.
CRM Integration: Integrate Google Ads with CRM systems to track leads and manage the sales pipeline effectively.
Lead Form Extensions: Utilize Google Ads lead form extensions to capture leads directly from advertisements.

Required Qualifications:
Education & Experience: Bachelor’s degree in Marketing or a related field with 3 to 5 years of experience in a similar role.
Proficiency in Google Ads: Strong knowledge of the Google Ads platform, including experience setting up Google Ads and Manager accounts.
Analytical Mindset & Data-Driven Decision Making: Ability to analyze data, identify trends, and leverage insights to optimize campaign performance.
Communication Skills: Excellent written and verbal communication skills for clear and effective information sharing.
Problem-Solving Skills: Strong ability to identify and resolve issues impacting campaign outcomes.
Creativity: Skilled in developing engaging ad copy and creative ad formats.
Project Management: Capable of managing multiple campaigns and meeting deadlines efficiently.
Google Analytics: Familiarity with Google Analytics and related tools for performance tracking.
Conversion Tracking and Custom Event Triggers: Experience setting up conversion events and custom triggers (e.g., Add to Cart, View Page, Search) using Google Tag Manager across platforms such as WordPress, Shopify, and custom-hosted websites to ensure accurate data collection and alignment with Google Ads goals.

This role offers an exciting opportunity to contribute to impactful digital marketing campaigns by leveraging technical expertise and strategic insights. Candidates who thrive in a fast-paced, data-driven environment and are passionate about continuous learning and innovation will find this position rewarding.