Influencer Marketing Specialist

SL Basics, an organic skincare brand established in 2019 by Dr. Shaista Lodhi, offers products crafted from nature’s finest ingredients. The brand is dedicated to addressing common skincare concerns such as acne, dullness, pigmentation, dark circles, and discolored lips through carefully tested herbal formulations. With a focus on gentle, nature-based solutions, SL Basics caters to diverse skin types and promotes accessible, high-quality skincare for people of all genders across Pakistan. The company is committed to providing products that respond to the increasing exposure to pollution and chemicals in everyday life.

The Influencer Marketing Specialist role is a full-time, on-site position based in Karachi. This position is responsible for identifying, onboarding, and managing relationships with influencers and content creators who resonate with SL Basics’ brand values and target audience. The specialist will plan and execute influencer campaigns, coordinate product seeding, and monitor performance metrics to enhance reach, engagement, and conversions. Daily responsibilities include researching potential influencer partners, drafting detailed campaign briefs, collaborating with the marketing team to align content calendars, tracking social media trends, and reporting on campaign outcomes. Additionally, the role requires maintaining brand consistency across all influencer-generated content and supporting broader digital marketing efforts as needed.

Key Responsibilities
- Identify and onboard influencers and content creators aligned with the brand’s values and target market.
- Develop and execute influencer marketing campaigns, including product seeding and collaboration strategies.
- Monitor and analyze campaign performance metrics to optimize reach, engagement, and conversion rates.
- Research emerging social media trends and potential influencer partnerships to keep campaigns relevant and effective.
- Draft clear and concise campaign briefs ensuring alignment with brand messaging and objectives.
- Collaborate closely with the marketing team to integrate influencer activities into overall content calendars.
- Ensure consistency in brand representation across all influencer content.
- Prepare regular reports on campaign results and insights for internal stakeholders.
- Support additional digital marketing initiatives as required.

Required Qualifications
- Proven experience in influencer marketing, including identifying, negotiating with, and managing influencers and content creators.
- Strong expertise in social media marketing, campaign planning, and analytics across platforms such as Instagram, TikTok, and YouTube.
- Ability to create clear, actionable briefs and critically evaluate influencer content for brand alignment and audience engagement.
- Excellent written and verbal communication skills, with strong relationship-building and stakeholder management capabilities.
- Basic understanding of skincare or beauty industry trends, with a genuine interest in organic or herbal products.
- Strong organizational and time-management skills, capable of managing multiple campaigns and deadlines simultaneously.
- Proficiency in marketing and reporting tools such as Meta Business Suite, Google Sheets/Excel, and presentation software.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
- Prior experience working in a brand-side or agency environment within Pakistan is advantageous.
- Opportunity to work with a growing organic skincare brand that values innovation and sustainability.
- Collaborative work environment based in Karachi, offering hands-on experience in influencer marketing within the beauty and wellness sector.

This role offers a unique chance to contribute to a purpose-driven brand focused on natural skincare solutions while developing expertise in influencer marketing and digital campaigns.