PPC and Ads Handler

About the job

Company Description Getweys, founded in 2020, is a privately held provider of turnkey software and business solutions for clients worldwide. The company delivers state-of-the-art business automation, project management, software development, and competitively priced outsourcing services. As a next-generation technology partner, Getweys focuses on helping organizations streamline operations and scale efficiently. The team operates across Austin, Auckland, and Karachi, offering global exposure and collaborative opportunities for team members.
Role Description The PPC and Ads Handler is a full-time, on-site role based in the Karachi South District office. This position is responsible for planning, launching, and optimizing pay-per-click campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks. Day-to-day tasks include conducting keyword research, creating and refining ad copy, managing bids and budgets, monitoring campaign performance, and preparing regular performance reports. The PPC and Ads Handler will work closely with marketing and product teams to align campaigns with business goals, improve conversion rates, and ensure adherence to brand guidelines. The role also involves staying up to date with platform updates, industry best practices, and competitor activity to continuously enhance campaign effectiveness.
Qualifications
 

• Demonstrated experience managing PPC campaigns (e.g., Google Ads, Meta/Facebook Ads, LinkedIn Ads) and handling budgets and bid strategies.
• Strong analytical and reporting skills, including proficiency with Google Analytics or similar tools, and the ability to interpret data for optimization.
• Solid understanding of digital marketing fundamentals, including conversion tracking, A/B testing, landing page optimization, and basic SEO principles.
• Clear, concise written and verbal communication skills for creating effective ad copy and collaborating with cross-functional teams.
• Ability to work on-site in Karachi South District, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Familiarity with project management or collaboration tools and comfort working in a technology-driven, global organization.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; relevant certifications (e.g., Google Ads) are an advantage.
• Prior experience in an agency or software/tech company environment is beneficial but not required.