Google Performance Marketing Manager (eCommerce Growth)

About the job

Role Overview

Most brands don’t have a traffic problem.

They have an attention problem.

Google Ads is no longer about buying clicks cheaply. It is about understanding intent, shaping demand, influencing consideration, and turning algorithms into growth engines.

We are looking for a Google Performance Marketing Manager who understands that modern performance marketing is part science, part psychology, and part commercial strategy.

This role is for someone who can connect:

• YouTube with conversions,
• Demand Gen with customer intent,
• Performance Max with profitable scale,
• and data with actual business decisions.

You will work on international fashion and eCommerce brands across GCC, US, UK, and European markets, helping scale campaigns across the full customer journey — from awareness to purchase.

Key Responsibilities

• Build, manage, and optimise full-funnel Google campaigns across:
• YouTube
• Demand Gen
• Search
• Shopping
• Performance Max
• Drive profitable growth for eCommerce brands through intelligent media allocation, audience strategy, and performance optimisation
• Develop and manage audience journeys across prospecting, remarketing, and retention stages
• Translate campaign data into meaningful commercial insights — not just dashboards
• Conduct deep performance analysis across:
• ROAS
• MER
• CAC
• Conversion Rate
• AOV
• Customer Acquisition Trends
• Funnel Drop-offs
• Creative Fatigue
• Audience Quality
• Build reporting systems that help both internal teams and clients understand:
• What is happening,
• Why is it happening?
• And what should happen next
• Work closely with creative and strategy teams to improve ad effectiveness through testing frameworks, messaging insights, and creative feedback loops
• Optimise campaign structures, audience signals, feeds, and bidding strategies for scalable growth
• Manage and improve product feed quality through Google Merchant Centre
• Monitor attribution quality and conversion tracking accuracy across:
• GA4
• GTM
• Enhanced Conversions
• Merchant Center
• Google Ads
• Support scaling campaigns across international markets while maintaining efficiency and profitability targets

Requirements

• 4–7+ years of hands-on experience in Google performance marketing
• Proven experience managing eCommerce campaigns at scale
• Strong expertise in:
• Performance Max
• Google Shopping
• YouTube Ads
• Demand Gen
• Search Campaigns
• Remarketing Strategies
• Strong understanding of full-funnel campaign planning and audience sequencing
• Deep understanding of:
• Google Analytics 4 (GA4)
• Google Merchant Centre
• Google Tag Manager (GTM)
• Conversion Tracking
• Attribution Models
• Feed Optimization
• Strong analytical mindset with the ability to identify patterns, inefficiencies, and growth opportunities through data
• Experience creating advanced performance reports and actionable insights for clients or internal stakeholders
• Experience handling medium to large advertising budgets across multiple markets
• Ability to work within structured agency workflows while moving quickly and accurately

Must Have

• Strong execution mindset with exceptional attention to detail
• Ability to think commercially, not just tactically
• Strong reporting and analytical capabilities
• Deep understanding of campaign optimisation and scaling
• Strong understanding of eCommerce consumer behaviour
• Ability to connect creative performance with media performance
• Ability to explain performance data in a way non-marketers can understand

Nice to Have

• Experience working with fashion, luxury, or premium eCommerce brands
• Experience in international agency environments
• Familiarity with first-party data strategies and server-side tracking
• Experience with creative testing frameworks and performance-led content strategies
• Google Ads and Analytics certifications
• Exposure to incrementality testing and media effectiveness studies

How to Apply:

Interested candidates can apply here or send their CV to [email protected].