Amazon E-commerce Specialist (Product Research & PPC)

Job Description

Lynxzon is seeking a dedicated Amazon E-commerce Specialist with at least 2 years of Amazon FBA experience to join our growing UK-based Amazon business. This remote, full-time role focuses on identifying profitable product opportunities, optimizing Amazon listings, and managing pay-per-click advertising campaigns. The ideal candidate has strong analytical skills, a deep understanding of Amazon Seller Central, excellent product research abilities, and proven experience with Amazon PPC optimization. This role does not include managing a team, but requires taking ownership of product research, listing management, and advertising improvements to drive business growth. As an Amazon E-commerce Specialist at Lynxzon, you will be responsible for ensuring the success and profitability of our Amazon store by leveraging SEO best practices, market analysis, and advertising strategies. You will work independently to enhance product visibility, optimize keyword targeting, manage advertising budgets, and monitor account performance while staying updated on Amazon policies. This opportunity offers a permanent position with performance bonuses, a supportive environment, and room to grow as part of an expanding ecommerce business.
Responsibilities
 

• Conduct thorough market research to identify profitable new Amazon product opportunities with strong long-term potential.
• Analyze market demand, competitor pricing, and product profitability to recommend winning products.
• Utilize Amazon product research tools to validate product ideas and ensure market viability.
• Manage and optimize Amazon listings using SEO best practices to improve search visibility and conversion rates.
• Monitor and maintain Amazon account health and product performance metrics.
• Coordinate product launches and ensure all listings comply with Amazon policies and guidelines.
• Create, manage, and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Adjust bids, budgets, and keyword targeting to reduce Advertising Cost of Sales (ACOS) and Total Advertising Cost of Sale (TACOS) while increasing sales volume.
• Analyze advertising reports regularly to identify areas for improvement and implement data-driven optimizations.
• Perform comprehensive keyword research and continually refine keyword targeting and negative keyword strategies.
• Stay current with Amazons evolving policies, tools, and best practices to maintain compliance and competitive advantage.
• Work independently to take initiative in managing projects and driving impactful results for the Amazon store.