Outdoor Marketing Executive

Job Description

Darz Ceramics seeks a dynamic and result-oriented Outdoor Marketing Executive with 3 to 5 years of experience in outdoor marketing or field sales, ideally within tiles, sanitary ware, construction materials, or related building products. This position focuses on generating new business opportunities, building and maintaining strong customer relationships, and effectively promoting the company's products in diverse market environments. The role requires a proactive individual who can execute marketing campaigns outside of the traditional office setting, engaging directly with customers and stakeholders to increase brand visibility and market share. The Outdoor Marketing Executive works closely with the sales and marketing teams to implement consumer engagement strategies and sales promotions tailored for on-site activation. The candidate must be skilled in conducting market research and leveraging customer insights to adapt promotional activities and negotiation tactics effectively. Although this role does not include team management responsibilities, it plays a crucial part in supporting Darz Ceramics' growth by enhancing brand presence and driving customer acquisition through innovative outdoor advertising and campaign management initiatives.
Responsibilities
 

• Develop and implement outdoor marketing campaigns and brand activation initiatives to increase product awareness and market penetration.
• Visit architects, interior designers, builders, contractors, developers, dealers, and retailers to promote company products.
• Conduct thorough market research to identify new business opportunities and stay informed about market trends and customer preferences.
• Build and nurture strong relationships with existing and potential customers to foster loyalty and repeat business.
• Coordinate with sales teams to align outdoor marketing activities with sales objectives and promotional plans.
• Identify new business opportunities and generate sales leads.
• Present product features, catalogs, and samples to clients.
• Monitor and analyze the effectiveness of outdoor advertising strategies and campaigns, providing insights and recommendations for improvement.
• Prepare daily visit reports and submit weekly activity updates.
• Engage customers directly through consumer engagement strategies that enhance brand interaction and customer satisfaction.
• Maintain up-to-date knowledge of the tiles and sanitary ware industry, including competitive products and new trends.

Job Skills