Head of Email Marketing

About the job
Are you an experienced Head of Email Marketing looking to take full ownership of a high-impact email marketing department at a D2C eCommerce startup? Do you have the strategy and expertise to 3x revenue—scaling email marketing from $1.5M to at least $5M this year?

Email currently drives 5% of our $30M+ yearly revenue, and we know there’s massive potential for growth. With a strong team, top-tier resources, and full leadership support, we’re looking for someone who can elevate our strategy, optimize performance, and maximize revenue.
If you're ready to lead, innovate, and make a real impact, join our energetic and fast-growing team!

ABOUT THEKIDDOSPACE

TheKiddoSpace is an 8-figure global eCommerce brand selling kids’ products in 20+ countries. Since our launch in 2022, we've skyrocketed from $0 to multiple 7-figures in our first year, hit 8 figures in 2023, and surpassed €30M+ in revenue in 2024. Now, we’re scaling to €75M in 2025 and 9 figures in 2026—and we need a top-tier Head of Email Marketing to help get us there.

Our mission is simple: make parenting easier and more enjoyable. We strive to be the go-to destination for parents worldwide by offering innovative, high-quality products that truly make a difference in their daily lives.

Our vision is bold:
✔ In 2 years – Become a 9-figure kids' brand.
✔ In 5 years – Become one of the biggest kids’ brands in the world, reaching $500M/year in revenue and achieving a billion-dollar valuation.

By joining us, you’ll play a key role in shaping solutions that simplify parenting and enhance the lives of families globally.

ABOUT THE ROLE

We’re looking for a Head of Email Marketing to transform email into a primary revenue channel, scaling it from $1.5M to at least $5M this year. If you're a data-driven strategist who thrives in a fast-paced, high-growth environment, this is your chance to lead, innovate, and make a game-changing impact.

QUALIFICATIONS

Minimum of 2 year of proven experience in Email Marketing for a D2C ecommerce brand. 🚨 We will only consider candidates whose main experience and background lies in the eCommerce industry.🚨
Fluent or native-level English proficiency.
Strong analytical skills with the ability to track, measure, and optimize campaign performance.
Hands-on experience with A/B testing and audience segmentation.
In-depth knowledge of email marketing best practices and regulations.
Strong understanding of marketing strategies and offers beyond email campaigns.
Exceptional written and verbal communication skills.
Proficiency in Klaviyo and its advanced features.
Excellent project management skills with the ability to prioritize and meet deadlines.
Meticulous attention to detail.

RESPONSIBILITIES

Email Marketing Strategy

Creating our monthly marketing content calendar;
Creating and strategizing weekly sale events and offers, flash sales, and big events such as Christmas or Black Friday;
Optimizing the use of sign up forms and popups;
Constantly improving the performance of our automated flows, making them more appealing to our customers and prioritizing cross-selling and retention;
Optimizing the performance of our email marketing channel, focusing on the main KPIs such as revenue, click-through rate, open rate, etc…
Leveraging the use of A/B testing to refine our messaging and performance in email marketing;
Reporting to the Operations Manager the email marketing performance and engaging in strategy discussions.

Team Management

Managing a team of email marketing implementation, graphic designer, and copywriter;
Performing quality control of the work of each team member, specially approving designs and copy;
Creating proper SOPs for the team to help you with segmentation, campaign scheduling, quality control, etc…;
Leading and supervising the team to improve team performance and wellness;
Ensuring KPIs are efficiently and timely tracked;
Taking responsibility for hiring and training new team members of the email marketing department.

OUR CORE VALUES

Respect: We value every individual’s dignity and foster inclusivity and trust.
Integrity: We do the right thing, always.
Transparency: Open, honest communication is key.
Ownership: We hold ourselves accountable and learn from mistakes.
Growth Mindset: We continuously strive for improvement, both individually and as a team.
Hard Work: Dedication and commitment drive our success.

WHY JOIN US?

Growth: From $0 to $30M/year in under 3 years. Our goal? $100M/year in the next two years.
Dynamic Culture: Challenge and support each other to grow.
Professional Development: Infinite opportunities as we scale to 9-figures.
Perks: Yearly paid vacations, funded learning & mentorship opportunities.
Healthy Competition: Drive continuous improvement with a competitive mindset.

COMPENSATION

Salary is negotiable. We are seeking the best talent and don’t want salary to be a barrier—it will reflect your skills, experience, and the value you bring to the company.

TO APPLY

Fill out this Google Form.

Note:

Due to the high volume of applications, we may not be able to respond to all candidates individually. If you do not hear from us within 1 month, please consider your application unsuccessful. Thank you for your understanding and interest in this role!