Trade Marketing Executive

ob Description

The Trade Marketing Executive at Color Studio plays a vital role in executing marketing strategies directly at the retail level to maintain the brand’s premium image. This position combines fieldwork with coordination tasks, focusing on hands-on retail activities such as setting up displays, managing promotional materials, and working closely with Brand Ambassadors. The role ensures that all marketing initiatives are implemented flawlessly, brand standards are upheld, and timely market feedback is provided to support ongoing business growth.

Key Responsibilities

Retail Execution:
Install and maintain various in-store marketing materials including displays, gondolas, kiosks, testers, shelf talkers, and standees across stores and malls. Ensure strict compliance with the brand’s planogram and product placement guidelines. Conduct regular visits to retail locations to monitor product visibility and stock availability.

BA & Store Coordination:
Oversee Brand Ambassadors to ensure adherence to Standard Operating Procedures (SOPs) such as daily reporting, sales tracking, grooming standards, and attendance. Collect and analyze daily and weekly reports on sales performance, stock issues, and feedback from Brand Ambassadors to identify opportunities for improvement.

Promotions & Activities:
Execute promotional campaigns, product sampling, and activation events including nail art, makeup trials, and skincare demonstrations. Manage and update visibility materials ahead of each promotion or campaign. Capture photographic evidence with GPS and time stamps to verify and document marketing activities.

Reporting & Market Feedback:
Compile weekly reports based on store visits, covering product visibility, competitor activities, and slow-moving SKUs. Use these insights to inform strategic decisions and enhance retail performance.

Operational Support:
Assist in merchandising and store-level agreement planning and execution. Maintain clear and effective communication with retailers and Brand Ambassadors to ensure smooth operational flow.

Required Qualifications

- Proven experience in field coordination, merchandising, and in-store display management.
- Strong communication skills for effective collaboration with retailers and Brand Ambassadors.
- High attention to detail with a strong focus on maintaining brand presentation and compliance.
- Basic proficiency in reporting tools and Microsoft Excel for data management and analysis.
- Ability to plan and execute merchandising and store-level agreements efficiently.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with prior experience in managing teams, brand activations, mall activations, or in-store marketing campaigns will have an advantage. This role offers a full-time position with a competitive salary range of Rs 50,000 to Rs 80,000 per month and requires on-site presence. It presents an excellent opportunity for individuals passionate about retail marketing and brand management to contribute to strategic retail projects and ensure exceptional execution at the store level.

Candidates will be evaluated based on their retail experience, marketing background, alignment with the Color Studio brand, and previous involvement in team management or brand activation in