Marketing Specialist

About the job
General Description

We are looking for an experienced and result-driven Marketing Specialist to join our awesome team at Hikvision Pakistan country office. As a Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall Pakistan’s marketing strategy. We are expecting you to have experience and a big passion for digital technologies and all offline and online marketing channels.

Responsibilities

· Managing marketing plans

· Build, plan and implement the overall marketing strategy and budgets

· Research, analyze and monitor financial, technological, and demographic factors, and design marketing plans to capitalize on market opportunities

· Collaborating effectively with agencies, service providers and other internal and external stakeholders while handling day-to-day production, as well as campaign budgets and schedules.

· Measure and report performance of all marketing activities.

· Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.

· Creating marketing & communication campaigns including online, offline and in-store

· Plan and execute initiatives to reach the target audience through appropriate channels like social media, e-mail, media etc.

· Managing social handles and increasing presence online with organic and paid campaigns

· Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

· Responding to customer queries on social channels and emails

· Use social listening tools to develop brand strategy and core messaging recommendations

· Organizing events and customer trips (Conferences, Open days + Live Webinars + Exhibition etc)

· Market visits and providing market insights and recommendations to improve go-to marketing strategy

· Agency and vendor management at local as well as regional level

· Executing shop branding across Pakistan

· Content development, management of the app as well as customer management & analysis

· Production of marketing collateral and its management - design, production, distribution

Assumption of regional and country-wide operations responsibility as assigned by the Line Manager

Qualifications

· Possess a degree in Marketing or equal professional qualification

· A minimum of 3 years of full-time work experience in marketing and content creation

· Experience in B2B and to B2C promotion for electronics products/solutions would be an added advantage

· Proficiency in adobe creative suite such as photoshop, premiere pro will be an added advantage

· Experience in managing social media pages and a proven track record of increasing user engagement , setting up PPC campaigns and experience working with Google and Facebook analytics (e.g., segmentation, channel reports, audience reports, custom reports, remarketing)

· Proven track record of being able to achieve targets and work both independently and with a team

· Exceptional project management & organizational skills and a detail-oriented mindset

· Good communication skills in both Urdu and English.

· Must be highly organized and self-motivated with a sense of urgency

· Capable of handling multiple tasks with competing priorities under minimal supervision

Responsible and able to drive the business independently, sensitive on market demand

What we offer

· A competitive and attractive salary package for the right candidate.

· The opportunity to work with innovative projects designed for international markets.

· A solid career growth plan.

· Part of a global team.