Go To Market Strategist - B2C SaaS

We’re a B2C SaaS startup in the fintech/micro-funds space, moving from MVP to paid user acquisition. We’re looking for a full-time Growth & Marketing Strategist to lead our GTM strategy + implementation and build scalable acquisition funnels from the ground up.

Key Responsibilities

Define ICP, positioning, and pilot offers to test initial market traction.

Design, launch, and optimize the first acquisition funnels (landing pages, ad campaigns, email nurtures, outreach).

Run data-driven experiments on creatives, messaging, and conversion flows.

Set up analytics, tracking, dashboards, and document learnings into repeatable playbooks.

Requirements

2+ years of B2C growth or marketing experience.

Proven results with at least two acquisition channels (e.g. Meta/PPC ads, content marketing, influencer collabs, or cold outreach).

Strong analytical mindset — understands CAC, LTV, conversion metrics, and growth loops.

Nice to Have

Prior experience with SaaS growth at an early stage (0 → 1 traction).

Role Details

Full-time, remote (flexible hours)

Base salary + performance bonus

Work directly with founders on product-market fit and early scale.

Job Skills

Marketing StrategieCommunication SkillsMarketing Activation

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Faisalabad, Islamabad, Karachi, Lahore, Rawalpindi, Sialkot, Pakistan

Gender

No Preference

Minimum Education

Intermediate/A-Level

Career Level

Experienced Professional

Minimum Experience

2 Years

Apply Before:

Nov 23, 2025

Posting Date:

Oct 22, 2025